Channel Status Pulse
Website
Live
10 core pages · Cloudflare Pages
Newsletter
Setup
Stratum Dispatch · Substack spec complete
Blog / Content
Drafting
15-post bank · 3 existing + 12 new
LinkedIn
Drafting
12 posts · 2-layer format ready
Content Pipeline Flow
UIS Signals
73+
MIB + CI signals
→
Blog Bank
15
3 written · 12 drafting
→
LinkedIn
12
6 amp · 3 signal · 3 belief
→
Patrick Shares
12
Personal intros drafted
→
Newsletter
0
Pending first issue
Content Lane Mix Distribution
CRISIS — 40% (6 posts)
CEILING — 33% (5 posts)
WINDOW — 27% (4 posts)
Editorial Calendar 15-Week Blog Bank
WK 1
How AI Is Changing Payer-Side Denial Decisions
CRISIS
● Written
WK 2
The 22% Gap: BH Providers Are Underpaid Even When They Win
CRISIS
○ Draft
WK 3
CMS's Real-Time Claims Pilot: A Turning Point for Parity
WINDOW
● Written
WK 4
51-75 Hours a Week: The Hidden Labor Cost of Denials
CRISIS
○ Draft
WK 5
Questions to Ask Your RCM Vendor About Denial Visibility
CEILING
● Written
WK 6
Why “Automate Everything” Fails the 30% That Matter Most
CEILING
○ Draft
WK 7
What Just Happened: CMS Made Payer Denial Data Public
WINDOW
○ Draft
WK 8
The Dual Revenue Loss Mechanism: Denied AND Underpaid
CRISIS
○ Draft
WK 9
Your Best Biller’s Playbook Walks Out the Door Every Friday
CEILING
○ Draft
WK 10
States Aren’t Waiting for Washington: CO, CA, WA Enforce Parity
WINDOW
○ Draft
WK 11
80.7% Overturn Rate — Why Aren’t More Providers Appealing?
CRISIS
○ Draft
WK 12
The Difference Between Denial Prevention and Denial Intelligence
CEILING
○ Draft
WK 13
What CMS’s Prior Auth Data Means for Payer Negotiations
WINDOW
○ Draft
WK 14
When the Same Denial Hits 10 Times and Nobody Connects the Dots
CRISIS
○ Draft
WK 15
Precedent vs. Prediction: Why the Next Wave of RCM Isn’t What You Think
CEILING
○ Draft
LinkedIn Drafts 12 Posts
BLOG AMP
“41% of providers now report denial rates above 10%. Insurance companies are deploying AI across the claims lifecycle…”
Wk 1 blog
BELIEF
“We started Stratum because we kept hearing the same thing from billing teams: ‘We solved this exact denial six months ago, but nobody wrote it down.’”
Company origin
BLOG AMP
“BH clinicians are reimbursed 22% below med/surg — even when claims clear. Providers are losing revenue two ways.”
Wk 2 blog
SIGNAL DROP
“CMS just set a March 31 deadline for MA payers to publicly disclose prior auth metrics. First time in history.”
MIB WINDOW
BLOG AMP
“Your RCM vendor can tell you claims were denied. Can they tell you why it keeps happening?”
Wk 5 blog
BELIEF
“Most RCM AI optimizes throughput — how fast you process. We optimize precedent — what you know and can prove.”
GTM positioning
BLOG AMP
“70% of denials are routine. It’s the other 30% where expert judgment determines the outcome.”
Wk 6 blog
SIGNAL DROP
“Colorado, California, and Washington aren’t waiting for federal parity enforcement. They’re writing it into state law.”
MIB state enforcement
BLOG AMP
“CMS just forced MA payers to publish prior auth denial data for the first time…”
Wk 7 blog
BELIEF
“The appeal that wins isn’t the one with the best clinical argument. It’s the one that matches the right evidence to the right payer’s actual enforcement pattern.”
Core thesis
BLOG AMP
“80.7% of denied BH claims are overturned on appeal. But only 11.5% are appealed. That gap is where billions disappear.”
Wk 11 blog
SIGNAL DROP
“RCM teams are spending 51-75 hours per week on denial-related work. That’s not a workflow problem. That’s an infrastructure problem.”
MIB CRISIS
MIB Intelligence Feed Source Data
Pipeline Health
Last MIB Run
03/08/26
Cadence
Weekly
Status
Overdue
UIS Insights DB
Healthy
Signal Inventory
New Signals (03/08)
56
Escalating / Evolving
17
Promoted to Strategic
1
Signal Sources
MIB + CI
Key Signals (03/08 Brief)
CMS March 31 deadline
WINDOW
BH 22% underpayment
CRISIS
State enforcement (CO/CA/WA)
WINDOW
RCM labor burden 51-75hrs
CRISIS
Voice & Tone Guide
Blog Posts
Stratum company voice — analytical, institutional, evidence-backed. Every post follows: signal hook → so what → Stratum angle → actionable takeaway.
LinkedIn Company
Company announcements + article shares. Formal but not stiff. 150-250 words. Ends with a CTA or question to drive engagement.
Patrick’s Shares
First-person, opinionated, Prof G-style. 2-4 sentence personal intro that frames why this matters. Reshares the company post.
Phase 0→1 Guardrails Positioning
Can Claim
- MIB research findings (sourced, anonymized)
- Public regulatory data (CMS, state legislation)
- Industry statistics (denial rates, appeal rates)
- SCAI methodology + precedent object approach
- Vision of where the network goes
Cannot Claim
- “The network sees X” (network not yet a product)
- “Cross-facility intelligence shows Y”
- “AI-powered” anything (delivery is human + structured)
- “Members get access to Z” (membership not sellable yet)
- Unverified competitive claims without sources